With regular website maintenance your site will run smoothly. No disgruntled visitors because something on the site didn’t work or a link you provided is broken,Regular visitors are looking for what is new, so provide them with new and exciting information, products or features. Website are subject to being hacked. Using a proper website maintenance program you can try and avoid being hacked by keeping everything up to date. There are all kinds of things that need to be done when maintaining a website. Whether you decide to do these yourself or hire out the work, it still needs to be done.
Website content can include written text, images, free downloads, anything that is going to draw new visitors in and keep your existing visitors coming back that should be updated on proper time.
Did you get a mention in the newpaper? Someone did a review of your site or product? This is all what is called social proof and you need to show visitors what others are saying about you. Growing so much you need new staff? Announce and introduce your new staff members.
Having a giveaway or a contest periodically is a good way to create some buzz about your site.
There are some regular website maintenance tasks you should perform on a scheduled basis. Scheduling at least monthly would be the timeline to start with.
Third party software, like your ecommerce software, WordPress and Joomla for example, are always updating their software. You need to keep on top these updates and install them as soon as they come out. The updates won’t just be new features, they will include security updates too.
Analyze not just your sales stats but your website stats too.
Look at your web server stats to determine your website traffic. If your web hosting account doesn’t have website stats then get one installed. Something like Awstats that provides:
Pages entered on and left on
Time spent on the site
Countries your visitors are from
Keywords/phrase that were used to find you